Specialty Tea Trends of 2024

The tea industry is always evolving, and here at RNY, we find it imperative to keep up with current trends. Whether you’re a café or roaster that offers tea as a component of your business, or a specialty tea shop with an online presence or brick-and-mortar location, you should be prepared to take on the latest fads. It’s an important opportunity to increase sales and gain a larger customer base. Here are our predictions for tea trends in 2024!

Trending Specialty Tea

Funky Functional Ingredients

Post-pandemic, more and more consumers have become increasingly conscious of what they put in their bodies. This will continue to ring true throughout 2024, with customers curious about the potential health benefits their daily beverage can offer them. Functional herbs and spices will be at the forefront of blends, so make sure to brush up on what these ingredients can do for you and your customers! Ashwagandha, ginseng, rosemary, and elderberry are just a few popular choices for blending.

Check out some of our favorite Royal Tea NY blends using these funky functional ingredients!

Try our Organic Lemon Ginseng

Try our Rosemary Bramble

Exotic Fruit Flavors

Lesser-known fruit flavors will likely gain traction this year. Exotic flavors such as lychee, kumquat, jujube, and cloudberry are some examples. Not only will these flavors give your tea blends some pizzazz– they are certain to pique the interest of your customers, who many not have heard of such fruits until now.

Give one of our favorite blends using exotic fruit flavors, Blue Bellini a try or stay tuned for more exotic fruit flavors coming soon!

Try our Blue Bellini

Guiltless Indulgence

Who doesn’t love a sweet treat without the guilt? Savory blends with dessert-like notes are becoming increasingly popular. Decadent chocolate, vanilla lemon, butterscotch, and praline are some of the in-demand flavors we anticipate to see this year. Licorice root and star anise can act as a sweetener without calories, so these may be popular additions to dessert-based blends.

Try our Sweet Chocolate Puer

Traditional Twists on Specialty Tea

Everyone is familiar with café staple tea blends like Earl Grey and Chai. But customers will begin to look for new variations of those blends—perhaps an Earl Grey with rose, or chai with a sprinkle of mint. While the classics will always reign supreme, there will always be demand for “new”, and the addition of 1 or 2 ingredients to a best-selling blend can scratch that itch for many of your customers.

Try our Earl Grey and Rose Petals

Try our Masala Chai and Peppermint

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